The 2023 China Consumer Insight and Market Outlook highlights major trends in China's consumer market. Post-pandemic, consumption has become a primary driver of economic growth. Five key trends include rational consumption, where consumers prioritize practicality and quality, and the pursuit of experiences that please oneself. Consumers are also embracing innovation, seeking green and sustainable products, and pursuing technological advancements like mobile internet and the metaverse. Companies must adapt to these trends by offering personalized, omnichannel experiences and focusing on value for money.

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