Case Study
Turbana Takes a Fresh Approach to Multicultural Retail with Geoscape
CUSTOMER SUCCESS STORY Turbana Takes a Fresh Approach to Multicultural Retail with Geoscape The Business Issue In a highly competitive North American produce market, Turbana wanted to gain a competitive advantage by capitalizing on the growing consumption of tropical produce. Yet many of these products were unknown to Turbana’s community of retailers, despite demand from a variety of ethnic groups surrounding their stores. To unders