ENERGY STAR®: Social Media Metrics
ENERGY STAR®: Social Media Metrics
3 PagesENERGY STAR®: Social Media Metrics - Cadmus Providing actionable recommendations through social media analytics to EPA’s ENERGY STAR ® program ENERGY STAR ® is a voluntary program administered by the U.S. Environmental Protection Agency (EPA) and Department of Energy that helps businesses and individuals save money and protect our climate through superior energy efficiency. Since 1992, ENERGY STAR ® has partnered with organizations throughout America to implement practical, proven, cost-effective solutions for reducing greenhouse gas (GHG) emissions with outstanding environmental and financial success. Challenge: Driving behavior change among consumers and businesses through social marketing is an essential component of the ENERGY STAR ® program. As social media has emerged as an int
