ENERGY STAR® Change a Light, Change the World Campaign - Cadmus How Cadmus helped EPA bring energy savings to life for more than three million Americans For eight years, the annual Change a Light, Change the World fall lighting promotion of the U.S. Environmental Protection Agency’s (EPA)’s ENERGY STAR ® program served as the flagship consumer education campaign for the program and was a cornerstone of ENERGY STAR ® ’s consumer education activities. Sponsored by numerous federal government agencies, the campaign acted as a national call to action for consumers to help change the world through decisions with a positive environmental impact. Challenge: The Change a Light campaign was about more than selling a product: it aimed to create a brand synonymous with a conscientious lifestyle

Join for free to read