ENERGY STAR®: Maintaining Brand Integrity - Cadmus How the brand synonymous with energy efficiency entrusts Cadmus with maintaining its integrity and consistency ENERGY STAR ® is a voluntary U.S. Environmental Protection Agency (EPA) program that delivers environmental benefits and financial value through superior energy efficiency. For two decades, the ENERGY STAR ® brand has been a driving force in shaping public opinion of energy efficiency and sustainable living. It has become the standard by which many Americans measure products, their homes, and the buildings they work in. Challenge: The ENERGY STAR ® brand faces specific challenges in an evolving market, where consumer attitudes and values are constantly changing and alternative programs filling a similar role have become increas

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