How the VMware Tanzu Team Fueled their ABM Program to Generate 34x ROI using Priority Engine 34x
How the VMware Tanzu Team Fueled their ABM Program to Generate 34x ROI using Priority Engine 34x
3 PagesChallenge The VMware Tanzu team needed a solution to enhance their ABM program and generate more MQAs (Marketing-Qualified Accounts) from their list of target accounts that have a high propensity to buy. Solution The VMware Tanzu team uses Priority Engine to determine its most active target accounts, identify the most active prospects at those accounts, and uncover insights to drive more personalized and data-driven Marketing and Sales outreach. Results The VMware Tanzu team generated more MQAs and had more productive conversations with buying team members, resulting in a 34x ROI. CASE STUDY How the VMware Tanzu ® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine TM An interview with tech marketing innovator, Heidi Ramich, Director, Global M
