Challenge 8x8 needed a data-driven solution to help their channel partners generate more sales-qualified leads to fill their pipeline. Solution 8x8 enables channel partners to leverage intent data from TechTarget Priority Engine to identify and engage the buying team at target accounts and discover new business and upsell opportunities with current customers. Results By working with TechTarget and using Priority Engine, 8x8 channel partners have seen a 20% increase in conversion rate, allowing them to generate more sales-qualified leads and new monthly recurring revenue opportunities for 8x8 totaling $1.5M. CASE STUDY How 8x8 Uses Priority Engine TM to Enable Channel Partners and Fuel Pipeline An interview with technology marketing innovator, Daniel Stree

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