Endeavor Business Media, founded in 2017, is a major B2B media company managing over 125 brands and reaching 12.4 million decision-makers. To engage 100,000+ unidentified daily visitors, Endeavor used BlueConic’s behavioral data to create a Buyer’s Journey Program, boosting reader engagement. With BlueConic Lifecycles, the company automated personalized journeys, increasing click-through rates by up to 50% for bottom-of-funnel content. This success led to the creation of Personif.AI, a product that grew into a million-dollar revenue stream, increasing revenue by 6.7X.

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