Employee voices attract the right people to Unilever.
Employee voices attract the right people to Unilever.
2 PagesUnilever, a global consumer goods company, needed to stand out in a competitive recruitment market and attract candidates aligned with its values. By leveraging employee-generated content on LinkedIn Career Pages, Unilever showcased its culture through articles, images, and videos, reaching targeted audiences globally. This approach led to a growth in followers from 2.2 million to over 7 million, a 12% increase in job post click-throughs, and more well-informed candidates aligned with Unilever's values. Employee voices provided an authentic view of life at Unilever, enhancing their recruitment efforts.
