Signify, the global leader in lighting solutions, faced challenges with fragmented customer data across its various systems, hindering the ability to create personalized, customer-centric experiences. Using BlueConic, Signify consolidated data into unified customer profiles, enabling personalized product recommendations and targeted marketing across web, email, and social media. By leveraging BlueConic’s insights, Signify improved conversion rates by 11% and enhanced email campaign performance. The platform also supported their B2B efforts by enabling Account-Based Marketing, allowing Signify to personalize interactions and drive growth in over 50 countries.

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