Case Study

PBS Engages Viewers With Vietnam War Stories UGC Campaign

PBS Engages Viewers With Vietnam War Stories UGC Campaign

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PBS Engages Viewers With Vietnam War Stories UGC Campaign 4 MIN READ | PUBLISHED: MARCH 8, 2022 | OTHER As one of the most controversial and consequential events in American history, the Vietnam War profoundly aected the lives of an entire generation. To explore the human dimension of the war from every perspective — including the rarely told side of the Vietnamese soldiers and civilians — PBS partnered with award-winning filmmaker Ken Burns to produce the 18-hour documentary series, The Vietnam War. Wanting to bring the series to life for viewers and promote conversations across multiple generations, PBS needed a way to invite audiences to share their own stories about the Vietnam era and easily weave them into the multifaceted digital experience of the documentary. “Because the series p

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