Tourism NT Promote Travel to the Northern Territory and Save Big on Content Costs with Stackla Visual UGC by Nosto How UGC serves Tourism NT’s Goals
Tourism NT Promote Travel to the Northern Territory and Save Big on Content Costs with Stackla Visual UGC by Nosto How UGC serves Tourism NT’s Goals
5 PagesTourism NT Promote Travel to the Northern Territory and Save Big on Content Costs with Stackla Visual UGC by Nosto 6 MIN READ | PUBLISHED: DECEMBER 13, 2021 | TRAVEL Tourism NT is the o cial government authority responsible for promoting the Northern Territory in Australia as a unique holiday destination. It provides everything travel-related for both interstate and international visitors to the region. Because the Northern Territory is so large and has many points of interest, Tourism NT decided it wanted to leverage user-generated content (UGC) to help drive visitation, while also authentically representing the best of what the region has to o er. Kate Flowers, the Creative Solutions Manager for Tourism NT, says, “We wanted to leverage the emotional connection around our brand. To do tha
