Emirates NBD Uses AI for Predictive Content and Increases Leads by 171%
Emirates NBD Uses AI for Predictive Content and Increases Leads by 171%
5 PagesCASE STUDY | FINANCIAL SERVICES Challenge As a digital-first bank, Emirates NBD’s CIE (Customer Intelligence and Engagement) team aimed to deliver a 5R marketing strategy, i.e., the right message, to the right person, at the right time, through the right channel, with the right offer. To achieve this goal, CIE invested in educating the creative and support teams, who didn’t always agree on what would work and had no objective way of knowing, after a campaign, which elements contributed to success or failure. Teams couldn’t predict which campaigns would do well, which made scaling their success difficult. Emirates NBD saw an average of lower cost per lead from entering collections across all campaigns. lower cost per click and Executive Snapshot Emirates NBD, one of the larges
