CASE STUDY | RAPPICARD Founded in 2015, Rappi took the world by storm with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiCard, a digital banking company with its sights set on revolutionizing digital banking services. Start with what the customer needs: a new way to think about financial services RappiCard is a digital-first business, which enables them to think differently about their customers and how they want to engage. Rappi realized that if they could combine multiple services into one—food delivery, mobility, grocery delivery, other last mile services, and even travel—the resulting superapp would be a compelling offering for their customers, while giving Rappi a

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