Case Study KAYAKO USES INFER PREDICTIVE SCORING TO GENERATE HIGHER QUALITY LEADS Company Kayako Industry Software IgniteTech Product Infer Predictive Lead Scoring Customer Website www.kayako.com Kayako is a customer service software company based in London, United Kingdom. Kayako is a simple to use, integrated customer service platform that connects you to your customers in a truly personal way. Combining their best-in-class-chat platform with robust help-desk and shared inbox functionality, Kayako helps companies manage customer conversations across all channels, improving customer satisfaction and creating a strong foundation to build upon for their customer success goals. BUSINESS CHALLENGE In 2018, Kayako wanted to upgrade its sales and marketing functions. This included a de

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