2 0 22 2 0 22 Ele c tr onic s R e t ailer s G uide Ele c tr onic s R e t ailer s G uide0 1 5 K e y Ele c tr onic s Shopper P er s ona s 5 Challenge s Fac ing Ele c tr onic s R e t ailer s 0 2 P r o v en S tr at e gie s f or Driving R e v enue and Cu s t omer L o y alt y 0 3 Ne w pr oduc t s and br and s ar e flooding t he mark e t: fr om f oldable phone s t o flat t er smar t TV s t o cut t ing-edge fridge s , t he de s ir e f or cut t ing-edge applianc e s ha s ne v er been s tr onger . W hat ’ s mor e , c ons umer s c an be fic kle; t he y w on ’t he s it at e t o s wit c h br and s af t er a bad e xperienc e . W it h s t iff c ompe t it ion, ho w c an y ou mak e y our br and s t and out and hit y our c on v er s ion and r e v enue t ar ge t s ? In t hi s gui

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