Digital Growth Guide for5 proven strategies for winning at mobile and digital disruption Meet the travel bookers...by personality type Chapter 1: Creating a sense of urgency to successfully close the sale Improving the upsell—driving ancillary revenue to fuel overall business growth Stopping reservation abandoners in their tracks—by meeting travelers where they are Keeping the conversation going—to convert one-time bookers into loyal, repeat customers 9 13 14 21 31 37 41 Increasing conversions, overall revenue, and cart-to-detail rate Shortening the travel-booking lifecycle by speeding up the path to discovery and purchase Chapter 2: Increasing ancillary sales Chapter 3: Decreasing booking abandonment and customer acquisition costs (CAC), while increasing booking recovery, conve

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