Case Study
ELECTRONIC LIGHTING, INC.
CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 ELECTRONIC LIGHTING, INC. Electronic Lighting, Inc. (ELI), Newark, California Lighting technology company Themed Event: “The Offer You Can’t Refuse” To introduce a new product to lighting industry professionals at an industry trade show – in an unforgettable manner • Litos developed “The Offer You Can’t Refuse,” a multi-dimensional gangster-themed “speakeasy” event • Implementation included everything from scripted performances to sending selected prospects a “fish” in the mail Attracted 500+ industry guests to an off-site facility to view the client’s product offering. Distributed 500+ take-away “Dossiers” which included company/product information and project case studies. Generated numerous qualified leads. GREENTECHMARKETI