CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 PHILIPS LIGHTING COMPANY Philips Lighting Company Global leader in lighting and consumer lifestyle, delivering innovative products, services and solutions To get Philips Lighting Designer’s Award Show the attention it so richly deserved. Although Philips gave us free rein creatively, we had to remain within their unbreakable – and, to us, rather mundane – worldwide graphic standards. An invitation never to be forgotten. In addition to creating a high-energy microsite for the show, a high-impact direct mail including an inflatable palm tree went out to designers nationwide. The palm tree was “code” for the grand prize: A trip to Miami Beach. The best show participation Philips had ever seen. GREENTECHMARKETING.COM CASE STUDY Good Thin

Join for free to read