CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 ELECTRONIC LIGHTING, INC. Electronic Lighting, Inc. (ELI), Newark, California Lighting technology company “Seizing the Opportunity” 42-page industry guidebook To educate a wide variety of stakeholders within the energy space about the existence of a “killer app” – the use of lighting systems as a load management strategy. • Litos assisted the client in authoring the book • Through advertising and direct-mail, Litos marketed the book throughout the energy industry • Litos employed live talent to spur its distribution at the trade-show level “Seizing the Opportunity” garnered recognition for the client as a learned voice and an industry resource. As a response device for a direct mail/ print campaign, “Seizing...” demonstrated

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