CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 TAUNTON MUNICIPAL LIGHTING PLANT Taunton Municipal Lighting Plant (TMLP), Taunton, Massachusetts Public utility Lightwaves demand-side management campaign (DSM) To educate the utility’s commercial and industrial customers about the efficacy of DSM as a concept; to convey the benefits of TMLP’s specific program • Litos developed the name “Lightwaves,” one of the first programs of its kind • Created an entire suite of campaign tools including advertising, collateral, and informational video • Exceeded the client’s most optimistic expectations for customer compliance Campaign gained national attention and was recognized by the American Public Power Association. More to the client’s point, the program was widely adopted by th

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