Sephora UK, formerly FeelUnique, implemented Quicklizard's dynamic pricing platform to optimize pricing for 8,000 SKUs across key categories such as Body, Fragrance, Hair, Makeup, and Skincare. The shift from manual pricing, which was labor-intensive and error-prone, to automated dynamic pricing helped Sephora swiftly adjust prices in response to market changes. This integration, completed in 12 weeks, allowed Sephora to maximize profitability, avoid unnecessary price wars, and free up administrative time. As a result, Sephora achieved 25% growth, enhanced its competitive positioning, and improved operational efficiency.

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