Dynamic pricing for a more strategic future

8 Pages

BCC, a leading Dutch electronics retailer, partnered with Omnia Retail to implement a Dynamic Pricing solution. This move enabled BCC to automate pricing across all categories, significantly increase daily price changes, and enhance margins despite COVID-19's impact on e-commerce. The solution also saved considerable manual labor time for category managers, allowing for more strategic tasks. BCC's success story highlights the value of automated decision-making and dynamic pricing in staying competitive and maximizing profits in a rapidly changing market.

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