The Tinuiti Q1 2024 Digital Ads Benchmark Report shows strong ad spending growth across major platforms. Instagram led with 34% Y/Y growth, outperforming others. Meta's Advantage+ campaigns contributed 24% of retail ad spend. YouTube and Google Shopping saw continued growth, with increased CPCs. Walmart's Sponsored Products grew 35%, and Amazon DSP showed an 18% rise in spend. Ad pricing also rebounded, with CPC increases across platforms.

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