Fresh Content That Inspires Challenge Case Study | Apparel Top fashion retailer Hush aimed to create a rich customer experience on their direct-to-consumer site that inspired people around their products. Creating these interactive campaign pages was IT intensive and Hush didn’t have the resources to execute their vision. This limited the ecommerce team in the types of onsite experiences they could produce. In their process, they used a tool to visually design a content element for their site and then save the final graphic as a single, static jpeg. Hush then uploaded the jpeg, which could only link out to a single category or landing page. Ultimately, this process led to a generic customer experience with low quality images, non-SEO searchable text, and restricted creativity. T

Join for free to read