eDataSource Case Study eDataSource and LinkedIn: How a Shift in Strategy Drove 30% More Conversions “Getting started on LinkedIn: The #1 lead-gen tool” The go-to provider of email intelligence, eDataSource delivers essential analytic and performance data for more than 90,000 brands – including 1-800-FLOWERS, North Face, and Oracle – so they can better understand and optimize their email campaigns. eDataSource knows the value of digital marketing. And with a growth rate pushing 50% per year, Arthur Sweetser, eDataSource’s CMO, is always on the lookout for new ways to get more out of every marketing dollar. “Actually, I first heard about LinkedIn from one of my clients, believe it or not,” said Sweetser. “My largest customer is a B2B marketer as well, and he said, ‘The number-o

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