About Caverion Caverion provides technical solutions and services for buildings, industrial plants and infrastructure projects, covering the entire life cycle of buildings from planning to operation. The business employs nearly 16,000 people in 12 countries across Northern, Central and Eastern Europe, and generated sales of more than EUR 2.3 billion in 2017. Website: www.caverion.de Blog: www.caverion.de/blog Within Germany’s conservative facilities management sector, a marketing strategy based on content and B2B influencers could feel like a step into the unknown. Not so for Caverion, the Finnish business leading the way on energy efficiency solutions for buildings and infrastructure in Europe. Adding the LinkedIn Insight tag to Caverion’s website turned on the lights. Lin

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