Ecommerce conversion optimization: Two winning tests for a multilingual online florist Last updated: June 2018 In this article, we’ll show you how to increase your win rate by doing some diligent research. Plus, we’ll show you the results of two interesting tests from an ecommerce conversion optimization project. daFlores delivers flowers to over 30 countries. Overview Ecommerce sites have a particular challenge when it comes to conversion optimization: Implementation can require significant technical resources. Because of this, it’s important that ecommerce marketers change only things that are likely to work. They don’t have the luxury of being able to “throw stuff against the wall to see what sticks. ”No one can win every test, of course, but you can increase your win rate. At Convers

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