E-goi Success Story The Florist Luxury Bouquets CASE STUDYWhen two young entrepreneurs found an extremely old-fashioned solution for a common problem, something disruptive was definitely about to happen. This is the story of two long-standing friends, Pedro and Tiago. Tired of forgetting to surprise their loved ones on Valentine’s Day (and all of its implications...), they decided to get to work and embark on a journey which would lead them to develop their own solution: The Florist. To most ordinary mortals, The Florist could quite easily be just a simple online florist with a home delivery service. What these two entrepreneurs had in mind, however, would go far beyond the sale itself. Since its inception, The Florist’s mission was not just to sell products, but to provide luxury ex

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