Trends in e-Commerce: Global Consumer Health Trends 2023

10 Pages

The "Global Consumer Health Trends 2023" report reveals a growing preference for e-pharmacies and online health purchases worldwide, with Germany leading in Europe for online OTC sales. In China, social e-commerce platforms like WeChat and TikTok drive consumer health sales, with a high integration of health products in daily online interactions. Trends include increased chronic and sensitive product categories for e-pharmacies, changing customer journeys, and diverse purchasing behaviors. The report stresses adapting to region-specific digital consumer health strategies for continued growth

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Trends in e-Commerce: Global Consumer Health Trends 2023

Trends in e-Commerce: Global Consumer Health Trends 2023

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