Dynamic Signal Personalizes ABM at Scale, Increases Conversion Rate 20% CASE STUDYCASE STUDY – DYNAMIC SIGNAL INCREASES CONVERSION RATE 20% | 2 The Customer Dynamic Signal is the leading Employee Communication and Engagement Platform, connecting organizations with their most valued asset—their employees. Hundreds of companies across every business sector, including more than 30% of the Fortune 100, increase brand equity, reduce risk and grow their businesses using Dynamic Signal to securely deliver personalized, timely information to millions of employees around the world, on the channels and devices they prefer. The Challenge Dynamic Signal’s go-to-market strategy is based around account- based marketing (ABM). Their large SDR team, led and supported by Marketing, are tasked

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