RingCentral Triples Conversion Rates, Boosts Pipeline & Enables Highly Effective ABM CASE STUDYCASE STUDY – RINGCENTRAL TRIPLES CONVERSION RATES | 2 The Customer RingCentral is the leading provider of cloud-based communications and collaboration solutions for businesses. The Challenges RingCentral recognized they were missing out on many potentially- valuable opportunities because leads weren’t being aligned to the right accounts with the right information. This, in turn meant sales and marketing activities weren’t aligned to be most effective and relevant to potential customers. In order to improve results and boost RingCentral’s pipeline, the company implemented an account-based marketing (ABM) strategy. Three core components of this strategy were: 1. accurate lead-to-acc

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