Trifacta Hyper-Personalizes Two-Way Communication With Target Accounts Thanks to Conversica ABM Skill
Trifacta Hyper-Personalizes Two-Way Communication With Target Accounts Thanks to Conversica ABM Skill
3 PagesTrifacta leveraged Conversica's AI-driven ICP Outreach to hyper-personalize outreach for Account-Based Marketing (ABM). By matching leads with relevant customer stories, they saw a 10% higher engagement rate and 20% better opportunity conversion. This method accelerated opportunities and improved lead nurturing.
