The Diamond Store have won the prestigious UK Jewellery Awards two years running in 2013 and 2014, and have been nominated again for 2015. Their mission is simply “Luxury with Confidence”. With their user-friendly website, avoidance of jargon and exceptional customer service they guide their customers to find the most suitable jewelry for their budget and help them make special occasions memorable. The Challenge The Diamond Store knew that competition in the inbox on Black Friday would be intense. They wanted to make sure their campaign stood out and made a bold statement. The Solution They decided to use a live countdown clock to create urgency and excitement around their 24 hour Black Friday sale. This was achieved by working with Upland Adestra’s Partner RealTime Email. The ca

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