Charity Automation boosts email engagement by 15% and saves hours for the NSPCC Using the Upland Adestra platform for email automation Objectives Create a great email experience that supports fundraisers and helps them raise more money Increase communication touchpoints To do so in an efficient and sustainable way across 40+ events Results 46% average open rate 39% average CTOR NSPCC is the leading children’s charity in the UK, specializing in child protection and dedicated to the fight for every childhood. They’re the only UK children’s charity with statutory powers which means they can take action to safeguard children at risk of abuse. The Challenge The NSPCC runs over 40 events throughout the year including runs, treks, overseas challenges and even skydiving. Fundrai

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