The NBA uses Domo as a Business Intelligence and data science tool to improve viewership estimation for games. By automating data processes, Domo helps the NBA make faster, data-driven decisions that consider variables such as player participation, team performance, and network broadcast. This automation replaces a labor-intensive manual process and allows the NBA to respond to real-time data, thus enhancing the fan experience and organizational decision-making. Additionally, Domo’s intuitive platform allows non-technical employees to derive insights, making data accessible throughout the organization.

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