ADDITIONAL INSIGHTS: Simulmedia also analyzed the performance of the campaign's creative and ?ighting to further optimize future campaigns. Over half of the top performing spots occurred during the Daytime daypart. The multi-show creative converted 44% more W18-49 than the single show creative. REAL RESUL TS: Average daily W18-49 viewership increased by 30% during the Simulmedia campaigns. (see chart) During the continuity campaigns, an avera

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