west.com | 800.841.9000 CAS E ST U DY Driving Text Adoption for Stanford Health Care W E ST H EALTH CAR E Why Text Appointment Messages? Opt-In Campaign Results Live Answer 57% (17 ,317) Voicemails 41% (12,494) No Contact 2% (570) increase in con?rmation rates when patients who prefer text are offered that communication channel. 41 % 46 % 32 % 13 % Overall Opt-In 9,534 opt-ins from 29,811 successful contacts of mobile phone owners use tex

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