Case Studies Inside SalesSolutions • Design territories for relationship and rapport building • Call frequency determined by sales volume; at a minimum each pharmacy called monthly • Introduce company using parent company’s recognized name • Monthly full product line calling campaign • Add call volumes and reps as program progressed • Rebate offers • Stocking request on each call Challenges • Generate full product and brand awareness for new Generic company with no distribution through wholesalers or generic houses • Increase sales for generic albuterol products • Target all independent retail pharmacies in the US - 20,000 per month Results ? 1.9 million pharmacy presentations delivered ? 588,546 orders ? 31% close rate ? 11.9 million units sold ? 1 million rebate checks

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