Broad targeting Lead generation volume Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objective • To generate high-quality leads in the short term to fill its sales pipeline while nurturing future prospects for the long term Headquarters: Paris, France | No. of Employees: 51 – 200 | Industry: Computer Software Balancing short- and long-term lead generation on LinkedIn Solution A two-pronged approach : • To create demand for the future, they nurture a wide audience using premium content such as e-books and infographics. This produces a large volume of cold leads for long-term nurturing. • To capture demand at present, they target high-intent senior decision- makers with acquisition messages. Because this is more targeted, Lead Gen Form com

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