Driving Performance with CTV
Driving Performance with CTV
2 Pages©2021 MediaMath, Inc. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 18-Oct 20-Oct 22-Oct 24-Oct 26-Oct 28-Oct 30-Oct 1-Nov 3- Nov 5- Nov 7-Nov 9-Nov 11-Nov 13-Nov 15-Nov 17-Nov 19-Nov 21-Nov 23-Nov 25-Nov 27-Nov 35M Total Impressions 4.7M Households Reached 131K Responses from CTV 78% Unique Reach Driving Performance with CTV x x OBJECTIVE Balsam Brands, the world’s leading retailer of artificial Christmas trees and holiday décor products, wanted to leverage MediaMath’s programmatic OTT and attribution solution, in partnership with TVSquared to drive quality site traffic from shoppers looking to decorate their homes for the holidays and drive ROAS ACTIONS & INSIGHTS MediaMath partnered with TVSquared to provide real-time attribu
