IBM Brings Transparency to the Programmatic Supply Chain with SOURCE by MediaMath
IBM Brings Transparency to the Programmatic Supply Chain with SOURCE by MediaMath
1 Pages©2020 MediaMath, Inc. • eCPM rates decrease by 30% • CPE V decrease by 27% • Viewability improve by 40% • 60% of the ad dollar make it to the publisher IBM Brings Transparency to the Programmatic Supply Chain with SOURCE by MediaMath When we launched SOURCE, our reimagined digital media supply chain focused on increased transparency, fraud elimination and reduced overhead costs, our long-term client and partner IBM agreed to partake in our pilot. IBM completed the first test of "SOURCE" with two campaigns—one from CA and one from Systems. These were small A/B tests splitting off portions of existing efforts. In IBM’s own words, “The preliminary results are outstanding.” Compared to the control setup, they saw: ü No negative impact on supply availability using the new SOURCE p
