©2021 MediaMath, Inc. A Multinational Technology Company activates MediaMath Brain Sync and PubMatic ROI Sync technology – increasing marketing ROI 43% OBJECTIVE This multinational technology company was looking to improve top line performance and extract more value from their largest programmatic supply partners. SOLUTION MediaMath’s Brain Sync, powered by SOURCE, provided the advertiser with an automated way to share performance intelligence data from MediaMath Brain to PubMatic ROI Sync. This utilized machine learning to employ a predictive bidding algorithm to automatically optimize the buy toward the advertiser’s campaign goal. RESULTS Over a five-week activation period, the advertiser saw 27% lower CPA and a 43% increase in marketing ROI on spend optimized by PubMatic

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