MediaMath and Half Dome Digital Collaborate to Help BetEasy Measure their Marketing More Seamlessly and Transparently
MediaMath and Half Dome Digital Collaborate to Help BetEasy Measure their Marketing More Seamlessly and Transparently
2 Pages©2020 MediaMath, Inc. OBJECTIVE Cost-per-acquisition and click-through rates can tell a marketer how well a single channel is performing. But they don’t tell a marketer how media is affecting their business’s bottom line. To do that, a brand must be able to test the incrementality of their advertising efforts. In an effort to gain more insight into the programmatic activity being run in MediaMath’s TerminalOne DSP, BetEasy asked their agency Half Dome Digital to assess the incremental revenue they were driving. BACKGROUND MediaMath has built an independent, multichannel, integrated DSP which clients can easily run and manage their marketing campaigns on as well as measure the effects on true business outcomes. Part of our mission is to create a 100 percent accountable an
