Publica’s ad-serving technology enables publishers to deliver targeted ads to Connected TV (CTV) environments and increase their yield from online video advertising. Through a real-time bidding system, the company helps customers fetch the highest possible price for each impression while helping to ensure the content of video ads meets business rules. Publica delivers over 2 billion ads to CTV devices every month. STORY HIGHLIGHTS: Improved customer experience By partnering with Snowflake, Publica gives publishers access to granular insights that help them optimize their CTV yield. Speed and scalability Snowflake’s compute and storage resources are flexible and elastic, enabling the company to query larger data sets and pull reports much faster. More accurate forecasting By incre

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