Inside sales for distributors has become a highly profitable channel, especially as customers shift towards digital and phone-based interactions. Proactive inside sales reps are more cost-effective than field sales, with a 30%-50% lower cost while maintaining or growing productivity. AI tools can empower inside sales teams by providing data-driven insights, such as predicting customer buying patterns, improving workflow management, and coordinating across sales channels. This approach helps drive incremental revenue, enhance customer retention, and scale effectively for long-term growth​.

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