Challenge How do you convert millions of visits to a global event, while adapting to new data management requirements at short notice? Solution Bring in a rapidly deployed, highly sophisticated, structured customer data platform (CDP) to inform strategic audience engagement and drive ticket sales and attendance. Results Using the Tealium Customer Data Hub for customer targeting, Expo 2020 Dubai achieved 24.1 million visits, improved its conversion rate by 37%, and upsold events to visitors throughout the show. Digital and data combine, driving more than 24 million visits to Expo 2020 Dubai.

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