Case Study

DRIVING CONVERSIONS & ENGAGEMENT WITH INTERACTIVE SHOPPABLE EMAILS

DRIVING CONVERSIONS & ENGAGEMENT WITH INTERACTIVE SHOPPABLE EMAILS

Pages 3 Pages

14% 18% DRIVING CONVERSIONS & ENGAGEMENT WITH INTERACTIVE SHOPPABLE EMAILS Rigid email templates didn’t allow for a seamless customer journey. Cox & Cox is a British brand that provides unique homeware products with curated collections to inspire customers. They offer a combination of traditional and trendy decor for a timeless and effortless aesthetic. As an existing Creator user, they already know the effectiveness of using multiple product hotspots on stunning lifestyle imagery to inspire customers. Their marketing team works closely to craft campaigns and brand messaging. However, outside of Covid-19 lockdown, click rates had begun to decline. They recognized the need to stand apart from their competition. Ideally, they wanted a solution to apply the same interactive shoppa

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