Case Study | Retail INCREASING CONVERSIONS BY 100% THROUGH DYNAMIC CONTENT The Opportunity – The Dreaded Customer Journey “Dead End” Signature Hardware is a brand with strong heritage and identity. Their ecommerce website has historically flourished when it came to organic search-sourced sales. A shopper on the hunt for a very specific product was easily serviced by their website, which relied heavily on catalog category pages. But for the shopper who was looking for something more – guidance, inspiration, or education – the customer journey wasn’t as simple. Because of restrictive CMS templates, the content the marketing team was creating was basic, yet still difficult to build and hard-code. On top of this design conundrum, Signature Hardware was faced with unique inventory

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