87% 13% FREEING UP DEVELOPERS’ TIME AND DRIVING ROI BY PUBLISHING MORE ENGAGING CONTENT How to make a better user experience without exceeding bandwidth. Founded in 1977, J.McLaughlin is an American fashion brand that’s all about old-school style with fresh relevance. True to the original vision, each store is unique, paying close attention to local architecture and philanthropic engagement, and this branding is carried through to their website. Initially they used Publicator, a Zmags publication tool, to digitalize their seasonal catalogs and make them shoppable. These beautifully curated lookbooks are essential tools that provide customers with style inspiration and tips. To level up these e-catalogs, J.McLaughlin implemented the Creator platform and utilized its capabilitie

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